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Stricter alcohol regulations: advertising ban and online sales

The act introduces radical restrictions on alcohol advertising and promotion, legalizes online sales with strict conditions, bans sales in hospitals and at night, and imposes new obligations on packaging manufacturers. Changes are set to take effect in 2027.
Key points
Complete ban on alcohol advertising and promotion in Poland – exception for enogastronomic events and informational-cultural content about wine.
Legalization of online alcohol sales: mandatory age verification via e-ID, delivery only after 24 hours, visible package labeling.
Ban on alcohol sales in hospitals and other medical facilities, and between 10 PM and 6 AM.
New packaging requirements: no plastic for containers up to 300 ml, ban on motifs appealing to minors, mandatory health warnings.
Increase in alcohol license fees: from PLN 525 to PLN 1050 and from PLN 2100 to PLN 4200.
Creation of the Students' Sports Activities Fund financed by 6% of alcohol fee revenues.
Ban on selling ethyl alcohol in non-liquid form (e.g., powder, gel).
Severe penalties for violations: fines from PLN 30,000 to PLN 1,000,000.
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Previous:
Introduced
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Status:
Passed House
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Additional Information
Poselski projekt ustawy o zmianie ustawy o wychowaniu w trzeźwości i przeciwdziałaniu alkoholizmowi oraz ustawy o radiofonii i telewizji.
Print number: PROJEKT USTAWY 2010
Process start date: 2025-11-21