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New rules for supervising online political advertising

The law implements EU regulations on transparency of online political advertising. It designates which Polish institutions will monitor internet companies and impose fines for violations. This affects social media platforms especially during elections and referendums.
Key points
The National Electoral Commission becomes the main supervisory body for political advertising, with power to impose fines up to 6% of a company's annual revenue.
During election and referendum campaigns, the NEC takes full control over all political advertising matters.
Different institutions supervise different entities: UKE for telecom companies, KRRiT for media, UOKiK for other platforms, and UODO for personal data protection.
Sponsors, publishers and political advertising service providers must submit revenue data – if refused, the NEC may estimate it independently.
Decisions on fines can be appealed to the Warsaw District Court within 14 days.
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Previous:
Passed House
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Status:
Vetoed
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Additional Information
Senacki projekt ustawy o organach właściwych i postępowaniach w sprawach reklamy politycznej oraz odpowiedzialności za naruszenie obowiązków w tych sprawach.
Print number: PROJEKT USTAWY 2769
Process start date: 2026-07-02