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Student Athletes: Earning from Image and New Rules

This act allows student-athletes to profit from their name, image, and likeness, which was previously prohibited. This means they can enter into endorsement deals, but with certain restrictions. The act aims to level the playing field and introduces oversight to protect students.
Key points
Student-athletes can now enter into endorsement contracts and profit from their name, image, and likeness, opening new financial opportunities.
Restrictions apply: students cannot sign deals with tobacco, alcohol, controlled substance, adult entertainment, or gambling companies.
Colleges and athletic organizations cannot prohibit students from profiting from their image, but can restrict wearing sponsor logos during competitions.
A special commission will be established to advise on name, image, and likeness rules and dispute resolution.
The act prohibits 'boosters' (individuals supporting athletic programs) from offering benefits to students as an inducement to enroll at a specific institution.
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Additional Information
Print number: 117_HR_2841
Sponsor: Rep. Gonzalez, Anthony [R-OH-16]
Process start date: 2021-04-26