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Protecting Civil Rights in Online Advertisements

This act aims to ensure that online companies cannot use algorithms to discriminate against people in advertisements, for example, based on gender or origin. This means that if an advertisement targets a specific group, it cannot violate anti-discrimination laws. As a result, citizens will be better protected from unfair treatment online.
Key points
Online companies cannot use technology to discriminate against people in advertisements based on characteristics like race, gender, age, or disability.
The act strengthens existing anti-discrimination laws, making it easier to pursue claims if civil rights are violated in online advertisements.
It defines "covered advertisement" and "targeting" to clearly specify the scope of the new regulations.
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Additional Information
Print number: 117_HR_3184
Sponsor: Rep. Clarke, Yvette D. [D-NY-9]
Process start date: 2021-05-13