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Increased Transparency for Social Media Advertisements

This act aims to increase transparency for advertisements displayed on social media platforms. Platforms will be required to provide detailed information about ads and their audiences, allowing citizens to better understand how they are targeted. The Federal Trade Commission will oversee these changes, and states will be able to enforce the new rules.
Key points
Social media platforms (with over 100 million users) must create public ad libraries containing data on advertisers, content, targeting methods, and spending.
Ad information will be accessible to academic researchers and the Federal Trade Commission, helping to analyze the impact of advertisements on society.
The Federal Trade Commission will enforce the new rules, and states will have the right to take legal action in case of violations.
A working group of experts will be established to develop best practices and recommendations for sharing data with researchers, with a focus on user privacy.
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Additional Information
Print number: 117_HR_3451
Sponsor: Rep. Trahan, Lori [D-MA-3]
Process start date: 2021-05-20