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Banning Surveillance Advertising: Enhanced Online Privacy

This act aims to prohibit companies and advertisers from collecting and using personal data to display personalized advertisements. This means that the ads you see online will no longer track your activity or data, enhancing your privacy. Contextual ads, related to what you are currently viewing, will still be permitted.
Key points
End of tracking ads: Companies will not be able to collect your data to show you personalized ads.
Increased online privacy: Your online activity will be less monitored by advertisers.
Contextual ads allowed: You will still see ads related to what you are currently reading or searching for.
Right to sue for violations: If your rights are violated, you can seek damages in court.
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Additional Information
Print number: 117_HR_6416
Sponsor: Rep. Eshoo, Anna G. [D-CA-18]
Process start date: 2022-01-18