New Digital Advertising Rules: More Competition and Transparency
This act introduces new rules for companies in the digital advertising market to increase competition and transparency. It aims to protect the interests of advertisers and publishers, potentially leading to lower advertising costs and better service quality for businesses, and consequently, more diverse and less intrusive ads for citizens. Companies with significant digital advertising revenue will need to separate their operations and act in the best interest of their customers.
Key points
Large advertising companies will be prohibited from simultaneously owning a digital advertising exchange and a buy-side or sell-side brokerage, preventing conflicts of interest.
Digital advertising brokerages will be required to act in the best interests of their customers and seek the most favorable transaction terms.
New transparency requirements mandate the disclosure of detailed advertising transaction information upon customer request.
Customers harmed by violations of the act can seek damages, enhancing their protection.
Expired
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