Protecting Health and Location Data from Data Brokers
This new law aims to protect your sensitive data, such as health and location information. It prohibits data brokers from selling and sharing this information without your consent. This will make your private data more secure and give you greater control over who has access to it.
Key points
Prohibits data brokers from selling and sharing health and location data.
Exceptions include HIPAA-compliant actions, newsworthy information, and data shared with your valid authorization.
The Federal Trade Commission (FTC) will enforce these rules, and states and individuals can also file lawsuits for violations.
Violations can result in significant financial penalties, up to 15% of the ultimate parent entity's annual revenue.
The Act provides $1 billion in funding to the FTC for enforcement.
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