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End Tax Breaks for Unhealthy Food Ads Targeting Children

This act aims to combat childhood obesity by eliminating tax deductions for companies advertising food of poor nutritional quality to children. This means businesses will no longer be able to deduct the costs of such advertisements. The additional revenue generated will be transferred to the Fresh Fruit and Vegetable Program under the National School Lunch Act.
Key points
Companies will not be able to deduct advertising costs for food of poor nutritional quality and associated brands if the ads target children aged 14 or younger.
The act defines marketing broadly to include television, internet, social media, product packaging, and in-school sponsorships.
An amount equal to the increase in tax revenue from denied deductions will be allocated to the Fresh Fruit and Vegetable Program.
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Additional Information
Print number: 117_HR_9299
Sponsor: Rep. DeLauro, Rosa L. [D-CT-3]
Process start date: 2022-11-15