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Limiting Online Platform Immunity for Algorithmic Content Delivery

This bill aims to reduce legal protection for large online platforms that automatically deliver content to users based on their data. This means these companies could face more liability for what is displayed to users if content is tailored to their preferences without explicit consent. The goal is to increase transparency and accountability in how online content is presented.
Key points
Online platforms that collect user data and automatically deliver personalized content may lose their current legal immunity from liability for that content.
Legal protection will be maintained if a user self-selects automated content delivery or knowingly and intentionally opts to receive personalized content.
Internet companies will bear the burden of proving that a user knowingly consented to receive personalized content to retain legal immunity.
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Additional Information
Print number: 117_S_2335
Sponsor: Sen. Kennedy, John [R-LA]
Process start date: 2021-07-13