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Child Online Safety: New Rules for Internet Platforms.

This act aims to protect children under 16 online by prohibiting manipulative platform features, disguised advertising, and inappropriate content. Citizens can expect a safer online environment for their children, with greater transparency and control over what young users see.
Key points
Prohibition of auto-play videos, engagement-encouraging notifications, and displaying positive engagement metrics for users under 16.
Ban on algorithms promoting non-educational, violent, sexual, or disguised commercial content for children.
Requirement for clear labeling of commercial content to help children distinguish ads from regular material.
Prohibition of using children's age verification data for commercial purposes by online platforms.
Introduction of a labeling system for educational and enriching content for children, making it easier for parents to find.
Annual audits of major online platforms for compliance with new regulations and a grant program for creating safe, educational content for children.
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Additional Information
KIDS Act
Print number: S 2918
Sponsor: Sen. Markey, Edward J. [D-MA]
Process start date: 2021-09-30