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Banning Surveillance Advertising: Enhanced Online Privacy for Citizens

This act aims to prohibit advertising facilitators and advertisers from targeting advertisements based on personal information. This means ads cannot be targeted based on tracking your online activity, enhancing your online privacy. However, the act permits contextual advertisements displayed based on content you are currently viewing.
Key points
Advertising facilitators will not be able to target ads or enable advertisers to do so using personal information.
Ads may be displayed as contextual advertisements based on information the user is currently viewing or searching for.
The act prohibits advertisers from targeting ads based on data purchased from third parties or data identifying membership in a protected class (e.g., race, religion, sex).
The Federal Trade Commission (FTC), state attorneys general, and individuals will be able to bring civil actions for violations.
Pre-dispute arbitration agreements and joint-action waivers will be invalid for disputes under this act.
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Additional Information
Print number: 117_S_3520
Sponsor: Sen. Booker, Cory A. [D-NJ]
Process start date: 2022-01-19