arrow_back Back to App

New Digital Ad Rules: Fairer Practices and Transparency

This act aims to increase fairness and transparency in the digital advertising market. It introduces new rules for large companies that simultaneously sell, buy, and broker ads to prevent conflicts of interest. This means citizens can expect fairer prices and better protection of their online data.
Key points
Large advertising companies can no longer simultaneously operate an ad exchange, and act as both a buy-side and sell-side broker, to prevent unfair competition.
Ad brokerage firms must act in their customers' best interest and disclose how prices are set and how data is used.
Citizens and businesses harmed by violations can seek damages, and the government can impose penalties for unfair practices.
article Official text account_balance Process page
Expired
Citizen Poll
No votes cast
Additional Information
Print number: 117_S_4258
Sponsor: Sen. Lee, Mike [R-UT]
Process start date: 2022-05-19
Lustra uses Artificial Intelligence. Verify details in source documents.
Summarized by: gemini-2.5-flash-preview-05-20
Source data: api.congress.gov
AI work logs for this document launch

OFFICIAL LEGAL TITLE

Competition and Transparency in Digital Advertising Act

FREQUENTLY ASKED QUESTIONS

What is the official ID of this bill?

The official print number for this legislation is 117_S_4258.

Which chamber initiated this legislation?

This legislation was initiated in the Senate.

When did the legislative process begin?

The process officially started on 2022-05-19.

What are the main provisions?

Key points include:

  • Large advertising companies can no longer simultaneously operate an ad exchange, and act as both a buy-side and sell-side broker, to prevent unfair competition.
  • Ad brokerage firms must act in their customers' best interest and disclose how prices are set and how data is used.
  • Citizens and businesses harmed by violations can seek damages, and the government can impose penalties for unfair practices.
What is the specific legal status?

The current status is Expired.

Where can I read the full text of this legislation?

The full official text is available at: View full text

Who is the primary sponsor?

The primary sponsor is Sen. Lee, Mike [R-UT].

What is the latest detailed status?

The latest detailed status is: Introduced in Senate

Is this summary verified?

Yes. This content was analyzed by AI and verified by the Lustra Judge System on 2025-12-29.

CATEGORIES

Economy Courts and Law Informatization