Prohibiting Political Email Spam Filtering and Mandating Transparency
New rules aim to prevent email services from automatically flagging political campaign emails as spam if citizens have opted to receive them. Email providers will be required to publish reports on political email filtering and provide campaigns with deliverability data, increasing transparency and control over the information we receive.
Key points
Email providers cannot automatically mark political campaign emails as spam unless the user has done so themselves.
Email companies must publish quarterly reports detailing how many political emails were flagged as spam, broken down by party.
Political campaigns can request detailed reports on their email deliverability and best practices to improve inbox placement.
The Federal Trade Commission (FTC) will enforce these regulations, protecting citizens' rights to receive chosen political information.
Expired
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