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End Tax Breaks for Ads of Food of Poor Nutritional Quality Targeting Children

This act aims to combat childhood obesity by denying tax deductions for advertising food of poor nutritional quality directed at children. Revenue generated from these changes will be transferred to the Fresh Fruit and Vegetable Program.
Key points
Companies will no longer be allowed to deduct advertising costs for food of poor nutritional quality aimed at children age 14 or under.
The National Academy of Medicine will develop procedures to evaluate and identify food of poor nutritional quality.
An amount equal to the increase in revenue from the denial of tax deductions will be transferred to the Fresh Fruit and Vegetable Program.
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Additional Information
Print number: 117_S_5086
Sponsor: Sen. Blumenthal, Richard [D-CT]
Process start date: 2022-11-15