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Tax Changes: Ending Deductions for Unhealthy Food Marketing to Children.

This Act aims to combat childhood obesity by eliminating tax deductions for companies that market food of poor nutritional quality directly to children aged 14 and under. The revenue generated from denying these deductions will be redirected to significantly increase funding for the Fresh Fruit and Vegetable Program in schools. This change is intended to reduce children's exposure to unhealthy food advertising and boost access to nutritious options in educational settings.
Key points
Companies lose the ability to deduct advertising costs for products deemed "food of poor nutritional quality" if the marketing targets children (age 14 or under).
The revenue collected from these denied tax deductions will be used to fund the Fresh Fruit and Vegetable Program, supporting healthy eating in schools.
The law defines "directed at children" as media where 25% or more of the audience consists of children.
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Additional Information
Print number: 118_HR_10548
Sponsor: Rep. DeLauro, Rosa L. [D-CT-3]
Process start date: 2024-12-20