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Digital Replica Protection: New Rules for Personal Likenesses

This act aims to protect individuals' images and voices from unauthorized commercial use of their digital replicas. It makes it easier to pursue claims when someone uses your digital likeness without permission, while also safeguarding free speech for informational, artistic, or educational purposes.
Key points
Introduces new rules for using digital replicas (e.g., deepfakes) in advertising and products.
Establishes a presumption that unauthorized digital replica use can cause confusion, simplifying legal claims.
Exempts digital replica use in news, satire, education, or art, protecting freedom of expression.
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Additional Information
Print number: 118_HR_10550
Sponsor: Rep. Issa, Darrell [R-CA-48]
Process start date: 2024-12-20