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AI in Political Ads: New Disclosure Rules for Transparency

New rules require political advertisements on the internet and digital media to clearly state if artificial intelligence was used to create images or videos. This aims to help citizens make informed decisions and increase accountability for election content, protecting against misinformation.
Key points
All political advertisements using AI to generate images or video footage must include a clear disclosure statement.
The definition of political advertisements is expanded to include online and digital communications, meaning more content will be subject to these new rules.
Large online platforms and advertising vendors selling political ads will need to comply with these new requirements.
The regulations take effect on January 1, 2024, regardless of whether the Federal Election Commission issues additional rules.
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Additional Information
Print number: 118_HR_3044
Sponsor: Rep. Clarke, Yvette D. [D-NY-9]
Process start date: 2023-05-02