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New Firearm Advertising Rules: Protecting Against Deception and Inappropriate Content

This act aims to study and regulate how firearms are advertised and marketed. The goal is to ensure advertisements are not misleading, do not encourage illegal use, and are not targeted at individuals under 18. This will better protect citizens from unfair marketing practices in this industry.
Key points
The Federal Trade Commission (FTC) will study whether firearm advertisements are fair and not misleading.
The FTC will create new rules prohibiting firearm manufacturers and dealers from using unfair or deceptive advertising.
Special attention will be given to advertisements targeting individuals under 18, encouraging illegal use, or related to semi-automatic assault weapons.
Violations of these new rules will be penalized, aiming for greater safety and transparency in the firearms market.
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Expired
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Additional Information
Print number: 118_HR_3502
Sponsor: Rep. Kelly, Robin L. [D-IL-2]
Process start date: 2023-05-18
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Summarized by: gemini-2.5-flash-preview-05-20
Source data: api.congress.gov
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OFFICIAL LEGAL TITLE

Responsible Firearms Marketing Act

FREQUENTLY ASKED QUESTIONS

What is the official ID of this bill?

The official print number for this legislation is 118_HR_3502.

Which chamber initiated this legislation?

This legislation was initiated in the House of Representatives.

When did the legislative process begin?

The process officially started on 2023-05-18.

What are the main provisions?

Key points include:

  • The Federal Trade Commission (FTC) will study whether firearm advertisements are fair and not misleading.
  • The FTC will create new rules prohibiting firearm manufacturers and dealers from using unfair or deceptive advertising.
  • Special attention will be given to advertisements targeting individuals under 18, encouraging illegal use, or related to semi-automatic assault weapons.
  • Violations of these new rules will be penalized, aiming for greater safety and transparency in the firearms market.
What is the specific legal status?

The current status is Expired.

Where can I read the full text of this legislation?

The full official text is available at: View full text

Who is the primary sponsor?

The primary sponsor is Rep. Kelly, Robin L. [D-IL-2].

What is the latest detailed status?

The latest detailed status is: Referred to the Subcommittee on Innovation, Data, and Commerce.

Is this summary verified?

Yes. This content was analyzed by AI and verified by the Lustra Judge System on 2025-12-25.

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