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New Firearm Advertising Rules: Protecting Against Deception and Inappropriate Content

This act aims to study and regulate how firearms are advertised and marketed. The goal is to ensure advertisements are not misleading, do not encourage illegal use, and are not targeted at individuals under 18. This will better protect citizens from unfair marketing practices in this industry.
Key points
The Federal Trade Commission (FTC) will study whether firearm advertisements are fair and not misleading.
The FTC will create new rules prohibiting firearm manufacturers and dealers from using unfair or deceptive advertising.
Special attention will be given to advertisements targeting individuals under 18, encouraging illegal use, or related to semi-automatic assault weapons.
Violations of these new rules will be penalized, aiming for greater safety and transparency in the firearms market.
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Status:
Expired
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Additional Information
Print number: 118_HR_3502
Sponsor: Rep. Kelly, Robin L. [D-IL-2]
Process start date: 2023-05-18