College Athlete Economic Freedom: New Rights to Earn from Name, Image, Likeness
This act grants college athletes the right to earn money from their name, image, and likeness without losing their scholarships. Colleges and athletic associations can no longer prevent these activities or set earning limits. The act also establishes rules for equitable treatment of athletes, regardless of gender or sport, and facilitates international student-athletes' ability to monetize their likeness.
Key points
College athletes can earn from their name, image, and likeness without affecting their scholarships.
Colleges cannot block or limit athletes' earnings from their likeness.
Athletes can form groups and negotiate collective agreements for the use of their likeness.
Support for athletes in monetizing their likeness must be available to all, regardless of gender, race, or sport.
International student-athletes gain the right to earn from their likeness without violating visa status.
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