Prohibiting Political Email Spam Filtering and Mandating Transparency
This new act aims to prevent email service providers from automatically flagging political campaign emails as spam if users have opted to receive them. It mandates quarterly transparency reports from email operators and requires them to provide political campaigns with data on email deliverability. This is intended to give citizens more control over political correspondence and ensure greater transparency in algorithm operations.
Key points
Email providers cannot automatically mark political campaign emails as spam unless the user takes action to do so.
Email operators must publish quarterly reports detailing the number of political emails flagged as spam, broken down by party and filtering method.
Political campaigns can request reports on their email deliverability and best practices to improve inbox placement.
The Federal Trade Commission (FTC) will enforce these rules, meaning violations could lead to penalties.
Expired
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