Banning Surveillance Advertising: Enhanced Online Privacy
This bill aims to prohibit companies and online platforms from collecting and using your personal data to display personalized advertisements. This means that the ads you see will be less based on your browsing history or location, and more on the content you are currently viewing. The act seeks to enhance your online privacy and limit the tracking of your online activities.
Key points
End to surveillance advertising: Companies will not be able to use your personal data (such as browsing history, location, contact information) to display personalized ads.
Contextual ads allowed: You will still see ads, but they will be related to the content you are currently viewing or searching for, rather than your past activity.
Ability to sue companies: If companies violate these rules, you can sue them and seek damages, giving you more control over your data.
Strengthened data protection: The Federal Trade Commission (FTC) and state attorneys general will have greater powers to enforce these regulations, aiming to provide better protection for your privacy.
Status:
Expired
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