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Drug Price Transparency: Advertisements Must Disclose Wholesale Costs

This law mandates that direct-to-consumer advertisements for prescription drugs must include the Wholesale Acquisition Cost (WAC). This aims to help citizens estimate potential treatment costs, particularly for those with high-deductible health plans who often pay the full list price initially. The change promotes informed decision-making regarding health and personal finances before consulting a doctor.
Key points
Drug manufacturers must clearly disclose the Wholesale Acquisition Cost (WAC) for a 30-day supply in all direct-to-consumer advertisements.
This requirement applies only to drugs costing $35 or more for a 30-day supply.
Citizens gain better insight into the actual cost of advertised medications, aiding financial planning and choice of treatment.
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Additional Information
Print number: 118_HR_5958
Sponsor: Rep. Spanberger, Abigail Davis [D-VA-7]
Process start date: 2023-10-25