Protecting Consumers from Deceptive AI: Labeling AI-Generated Content
This act aims to protect citizens from misleading content created by artificial intelligence, such as fake advertisements or disinformation. It mandates the labeling of AI-generated audio and visual materials, allowing everyone to easily distinguish between real and digitally created content. This will help citizens be better informed and safer in the digital world.
Key points
Mandatory labeling of audio and visual content created or substantially modified by artificial intelligence for easy identification.
Development of technical standards for AI content labeling, including watermarks and digital fingerprints, to prevent removal.
Online platforms will be required to display information indicating AI-generated content and cannot remove these labels.
The Federal Trade Commission (FTC) will enforce these regulations, protecting consumers from deception and disinformation.
Expired
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