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Transparent Drug Prices in Ads: No More Hidden Costs

New regulations mandate that prescription drug advertisements on television clearly display their prices. This will enable citizens to more easily compare treatment costs and make informed financial decisions about purchasing medications before visiting a pharmacy.
Key points
Television advertisements for prescription drugs must include the truthful price for a typical 30-day regimen.
The change aims to increase price transparency for consumers regarding medications.
The Secretary of Health and Human Services will determine the specifics of the format and manner of price presentation.
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Additional Information
Plain Prescription Prices Act
Print number: HR 7970
Sponsor: Rep. Williams, Nikema [D-GA-5]
Process start date: 2024-04-11