Online Political Ads Transparency: Mandatory Sponsor Labeling and Sharing.
This law mandates that large online platforms (like social media and search engines) clearly display who paid for political advertisements. This sponsor identification must remain visible even when the ad is shared by users, significantly increasing transparency in political messaging. Citizens will be better equipped to evaluate the source and credibility of the political communications they encounter.
Key points
The requirement to identify the sponsor applies to ads for candidates and messages about important national political issues and federal elections.
This rule only affects the largest online platforms with 50 million or more unique monthly US visitors.
The sponsor's identity must stay attached to the advertisement when it is shared by viewers on the platform.
Status:
Expired
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