E-commerce Platforms Must Stop Fakes: New Liability for Health and Safety Goods.
This law increases the responsibility of large online marketplaces to actively prevent the sale of counterfeit goods, particularly those that pose a risk to consumer health and safety. If a platform fails to implement specific preventative measures, it can be held legally responsible for fakes sold by third-party sellers. This aims to make online shopping safer and reduce the availability of dangerous, uncertified products.
Key points
Online platforms must proactively screen and remove listings for counterfeit products that could harm health (e.g., supplements, electronics, cosmetics).
Platforms face legal liability for third-party fakes unless they verify sellers, quickly remove infringing listings, and prevent banned sellers from returning.
The law requires platforms to terminate sellers who repeatedly offer counterfeit goods (typically three violations within one year).
Expired
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