Drug Price Transparency: Mandatory Disclosure of Costs in Consumer Ads.
This Act mandates that direct-to-consumer advertisements for prescription drugs must clearly disclose the Wholesale Acquisition Cost (WAC) for a 30-day supply. This change aims to empower citizens to better estimate their out-of-pocket expenses, particularly those with high-deductible health plans. The goal is to foster informed decision-making and increase price competition in the pharmaceutical market.
Key points
Drug manufacturers must display the Wholesale Acquisition Cost (WAC) for a 30-day supply in all consumer advertisements.
This provides consumers with crucial cost information before receiving a prescription, helping them manage personal finances.
Drugs with a WAC below $35 for a 30-day supply are exempt from this disclosure requirement.
Non-compliance with the new rules may result in civil monetary penalties of up to $100,000 per violation.
Status:
Expired
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