Stronger Consumer Protection: New Rules for Digital Asset and Crypto Advertising.
This Act establishes strict requirements for advertising cryptocurrencies and digital asset services to protect citizens from misleading information. Companies must now clearly disclose all fees, risks, and whether recommendations are paid or if the firm has a financial interest in the asset. This ensures consumers receive reliable data, enabling them to make informed investment decisions in the volatile digital market.
Key points
All digital asset advertisements must be approved by a company officer and include clear warnings about risks, volatility, and potential losses.
Mandatory prominent disclosure of all fees (e.g., custody, account fees) and information on whether promoters received compensation (especially if over $1,000).
Prohibition of false, exaggerated, or promissory claims; past performance cannot be implied as a guarantee of future success.
Imposition of financial penalties on companies (up to $1 million for subsequent violations) and potential industry bans for individuals who repeatedly violate the new advertising standards.
Expired
Additional Information
Print number: 118_S_1357
Sponsor: Sen. Sinema, Kyrsten [I-AZ]
Process start date: 2023-04-27