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Ending Tax Deductions for College Athlete Name, Image, Likeness Payments.

This bill amends tax law to eliminate the charitable deduction for contributions made to organizations that use those funds to compensate college athletes for the use of their name, image, or likeness (NIL). This change increases the cost for donors supporting these specific third-party groups, as they lose the tax benefit. Direct donations made to the educational institutions themselves remain deductible.
Key points
Contributions to organizations that pay college athletes for NIL rights will no longer qualify as tax-deductible charitable donations.
The rule targets donations made to external athlete support groups, not direct contributions to eligible educational institutions.
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Additional Information
Athlete Opportunity and Taxpayer Integrity Act
Print number: S 1454
Sponsor: Sen. Thune, John [R-SD]
Process start date: 2023-05-04