Mandatory Disclosure for Political Ads Using AI-Generated Images and Videos.
This law mandates that political advertisements must include a clear disclaimer if they contain images or video footage generated by artificial intelligence (AI). The goal is to increase campaign transparency and protect citizens from misinformation, allowing them to consciously assess the authenticity of campaign materials. These rules are specifically extended to cover digital communications and ads on major online platforms.
Key points
All political advertisements (including digital ones) must feature a clear statement if they use AI-generated images or video footage.
The definition of regulated electioneering communication is expanded to include paid advertisements on large online platforms (e.g., social media, search engines).
Specific requirements are set for the AI disclaimer (e.g., text size, duration in audio/video) to ensure it is clear and conspicuous to the public.
The changes take effect on January 1, 2024, aiming to increase accountability in political messaging.
Status:
Expired
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