FTC Oversight: Banning Deceptive and Unfair Firearm Advertising Practices.
This law requires the Federal Trade Commission (FTC) to study and regulate how firearms are advertised and marketed. The goal is to prohibit unfair or deceptive marketing practices, especially those that encourage illegal use or target individuals under 18. Citizens should see more responsible and less misleading advertising of firearms, potentially enhancing public safety.
Key points
The FTC must conduct a study on potentially unfair or deceptive firearm advertising, focusing on materials appealing to minors or encouraging illegal use.
The FTC is mandated to issue new regulations prohibiting manufacturers and dealers from engaging in deceptive firearm marketing practices.
Violations of these new advertising rules will be treated as serious breaches of consumer protection laws, subject to FTC penalties.
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