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Digital Platforms Must Report Free Mental Health Public Service Ads.

This law requires the largest online platforms (social media, search engines) to annually report how much free advertising space they dedicate to promoting mental and physical health services. The goal is to increase public access to information about free, local resources for issues like self-harm, addiction, and social isolation. The Federal Trade Commission (FTC) will summarize and publish this data, ensuring greater transparency regarding platforms' public health efforts.
Key points
Major digital platforms (over 100 million users) must report the value and quantity of free advertisements promoting mental and physical health.
Reports must detail how many of these ads promote free, local, or regional resources (e.g., suicide prevention or addiction support).
The Federal Trade Commission (FTC) will collect and publish this data, aiming to boost public awareness and access to free health assistance.
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Additional Information
ADS for Mental Health Services Act
Print number: S 2423
Sponsor: Sen. Sullivan, Dan [R-AK]
Process start date: 2023-07-20