Ban on Firearm Marketing Targeting Children and Minors.
This Act mandates the Federal Trade Commission (FTC) to establish rules prohibiting manufacturers and dealers from advertising firearms and related products in ways specifically designed to appeal to individuals under 18. Crucially, it grants citizens a private right to sue companies that violate these new marketing restrictions, enhancing consumer protection for minors and aiming to increase safety.
Key points
Establishes a federal ban on firearm marketing that uses cartoons, toys, or designs intentionally attractive to minors (individuals under 18).
Private individuals and State Attorneys General are granted the right to file civil lawsuits against companies violating the advertising ban, including seeking damages.
The FTC must define specific prohibited marketing practices, such as offering branded merchandise (T-shirts, toys) or using images of minors handling firearms.
Status:
Expired
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