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End of Personalized Ads: Act Banning Online Surveillance Advertising.

This Act aims to prohibit most personalized advertisements that track your online activities, browsing history, and personal data. This means ads will primarily be shown based on the content you are currently viewing, rather than your past behavior. Crucially, citizens gain the right to sue companies for violating these rules, with potential financial compensation.
Key points
Tracking Ban: Companies are prohibited from using your browsing history, unique identifiers, or communication contents to target personalized advertisements.
Contextual Ads Allowed: Advertisements can only be displayed based on what you are currently reading or searching for.
Right to Sue: Individuals can bring civil actions against violators, with potential damages ranging from $100 to $5,000 per violation.
No Mandatory Arbitration: Pre-dispute arbitration agreements and class action waivers related to these violations are invalidated.
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Additional Information
Print number: 118_S_2833
Sponsor: Sen. Wyden, Ron [D-OR]
Process start date: 2023-09-18
Lustra uses Artificial Intelligence. Verify details in source documents.
Summarized by: gemini-2.5-flash-preview-09-2025
Source data: api.congress.gov
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OFFICIAL LEGAL TITLE

Banning Surveillance Advertising Act of 2023

FREQUENTLY ASKED QUESTIONS

What is the official ID of this bill?

The official print number for this legislation is 118_S_2833.

Which chamber initiated this legislation?

This legislation was initiated in the Senate.

When did the legislative process begin?

The process officially started on 2023-09-18.

What are the main provisions?

Key points include:

  • Tracking Ban: Companies are prohibited from using your browsing history, unique identifiers, or communication contents to target personalized advertisements.
  • Contextual Ads Allowed: Advertisements can only be displayed based on what you are currently reading or searching for.
  • Right to Sue: Individuals can bring civil actions against violators, with potential damages ranging from $100 to $5,000 per violation.
  • No Mandatory Arbitration: Pre-dispute arbitration agreements and class action waivers related to these violations are invalidated.
What is the specific legal status?

The current status is Expired.

Where can I read the full text of this legislation?

The full official text is available at: View full text

Who is the primary sponsor?

The primary sponsor is Sen. Wyden, Ron [D-OR].

What is the latest detailed status?

The latest detailed status is: Introduced in Senate

Is this summary verified?

Yes. This content was analyzed by AI and verified by the Lustra Judge System on 2025-12-26.

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