Increased E-commerce Platform Liability for Counterfeit Goods Affecting Health.
This law aims to make online shopping safer by holding large e-commerce platforms legally responsible for third-party sellers offering dangerous counterfeit goods, particularly those impacting health and safety. Platforms must implement strict measures, including proactive screening and quick removal of fake products, ensuring consumers can trust the authenticity and safety of their purchases.
Key points
E-commerce platforms can be held liable if third-party sellers use counterfeit marks on goods that pose health and safety risks (e.g., fake medical supplies or non-compliant consumer products).
To avoid liability, platforms must implement mandatory preventative measures, such as verifying seller identity, proactively screening listings, and quickly disabling known counterfeit offers.
The law requires platforms to terminate sellers who repeatedly engage in selling counterfeit items (typically three violations within one year) and prevent them from rejoining under a new alias.
Expired
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