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AI Transparency in Elections: Mandatory Disclaimers for AI-Generated Political Ads.

This Act mandates that all political advertisements containing images, audio, or video substantially generated or materially altered by artificial intelligence must include a clear disclaimer. This change ensures citizens can distinguish between authentic campaign materials and AI-generated content, promoting greater transparency in elections. Failure to comply results in significant financial penalties for those responsible for the ads.
Key points
Political ads using AI to create or materially alter images, audio, or video must display a clear and conspicuous warning.
Disclaimers must be visible (in text) or audible (in audio/video) for at least 4 seconds and identify the entity that paid for the communication.
Violations of the new transparency rules can lead to civil penalties up to $50,000 per unlabelled communication.
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Additional Information
Print number: 118_S_3875
Sponsor: Sen. Klobuchar, Amy [D-MN]
Process start date: 2024-03-06