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Ending Tax Deductions for Tobacco and E-Cigarette Advertising Costs.

This bill eliminates the ability for tobacco and e-cigarette companies to deduct advertising and promotional expenses from their taxable income. By removing this tax subsidy, the law aims to reduce the financial incentive for companies to heavily advertise these products directly to consumers. The practical effect for citizens is a potential decrease in the overall volume and visibility of nicotine product advertisements.
Key points
Companies selling tobacco products and vaping systems will no longer receive tax breaks for their direct-to-consumer advertising costs.
The deduction denial covers all major advertising channels, including print, broadcast media, billboards, and digital platforms like social media.
Nicotine products approved by the FDA for smoking cessation or therapeutic use are exempt from this rule.
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Additional Information
No Tax Subsidies for E-Cigarette and Tobacco Ads Act
Print number: S 464
Sponsor: Sen. Shaheen, Jeanne [D-NH]
Process start date: 2023-02-16