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Online Political Ad Transparency: Who Pays and Who Sees the Message?

This Act extends political ad transparency rules, previously limited to broadcast media, to large online platforms. Citizens will gain the right to be fully informed about the true source of funding behind digital political advertisements influencing their votes. Online platforms must maintain public records detailing ad costs, target audiences, and sponsors, aiming to prevent foreign interference in elections.
Key points
Sponsor Disclosure Mandate: Large online platforms (over 50 million users) must disclose who pays for political and electioneering ads, mirroring requirements for traditional media.
Public Ad File: Platforms must maintain a publicly accessible, searchable record containing digital copies of ads, their cost, target audience description, and number of views.
Protection Against Foreign Interference: Platforms are required to make reasonable efforts to ensure that political advertisements are not purchased by foreign nationals.
Clear Identification Requirement: Online political ads must include a clear and conspicuous sponsor identification notice that remains visible even when the ad is shared.
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Additional Information
Print number: 118_S_486
Sponsor: Sen. Klobuchar, Amy [D-MN]
Process start date: 2023-02-16