Health and Location Data Protection: Ban on Data Broker Sales.
This law establishes a complete ban on data brokers selling or sharing sensitive personal information, specifically health data and location data, to significantly enhance citizen privacy. It prevents the commercial exploitation of details about where you go and what health conditions you have. The Federal Trade Commission (FTC) will enforce these rules, and citizens gain the right to sue companies that violate the ban.
Key points
Data brokers are prohibited from selling or sharing your physical location data or health data (including pregnancy, conditions, and diagnoses).
Citizens, states, and the Federal Trade Commission (FTC) can sue companies violating this ban, with penalties potentially reaching 15% of the parent company's annual revenue.
Exceptions exist for data sharing compliant with HIPAA regulations and disclosures for which the individual provides valid authorization.
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