Ending Tax Breaks for Unhealthy Food Marketing Targeting Children.
This law aims to combat childhood obesity by eliminating tax deductions for companies that advertise and market nutritionally poor food directly to children aged 14 and under. The revenue generated from denying these deductions will be redirected to fund the Fresh Fruit and Vegetable Program in schools. This means children will see fewer ads for unhealthy products, and school nutrition programs will receive a financial boost.
Key points
Companies lose the ability to deduct advertising and marketing costs if the promotion targets children (age 14 or under) and involves food of poor nutritional quality.
The money saved by the government from these denied deductions will fund the Fresh Fruit and Vegetable Program in schools annually.
The restrictions cover all forms of marketing, including social media, TV ads, product placement, sponsorships, and in-school promotions.
Status:
Expired
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