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Stronger Privacy for Health and Location Data: Ban on Sale and Advertising

This law imposes strict limits on how companies collect, use, and sell your private health and location data. Companies are prohibited from using this sensitive information (e.g., from fitness apps or browsing history) for commercial advertising without your explicit consent. Citizens gain the right to access and delete their data quickly, and data brokers are completely banned from trading your location information.
Key points
Health Data Advertising Ban: Companies cannot use your health data (including inferred data) for commercial advertising purposes.
Location Data Sale Prohibition: Data brokers are strictly prohibited from selling, sharing, or licensing your precise location data.
Right to Access and Deletion: You gain the right to request and receive or delete all your health and location data within 15 days, free of charge.
Strong Enforcement: Violations carry severe financial penalties for companies (up to 15% of annual revenue) and grant individuals the right to file private lawsuits.
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Additional Information
UPHOLD Privacy Act of 2023
Print number: S 631
Sponsor: Sen. Klobuchar, Amy [D-MN]
Process start date: 2023-03-02