Protecting Voice and Likeness from Digital Fakes
The NO FAKES Act of 2025 aims to protect individuals' voice and visual likeness rights from unauthorized digital replicas. This gives citizens greater control over how their digital resemblances are used, especially in the context of artificial intelligence and deepfakes. It introduces new liability rules and compensation for infringements, as well as mechanisms for reporting illegal content online.
Key points
New right to authorize the use of digital voice and visual likeness, which is inheritable and licensable.
Introduction of civil liability for unauthorized use of digital replicas and tools designed to create them.
Online platforms must remove unauthorized digital replicas upon notification and designate a contact agent.
Exclusions from liability include use in news, documentaries, satire, or parody, unless sexually explicit.
Ability to seek financial damages and injunctions for infringements, with higher penalties for willful actions.
Introduced
Additional Information
Print number: 119_HR_2794
Sponsor: Rep. Salazar, Maria Elvira [R-FL-27]
Process start date: 2025-04-09