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Ending Tax Deductions for Direct-to-Consumer Drug Advertisements

This new bill aims to eliminate tax deductions for direct-to-consumer drug advertising expenses. This means pharmaceutical companies will no longer be able to reduce their taxes by deducting costs for such advertisements, potentially impacting their marketing strategies and drug prices.
Key points
Pharmaceutical companies will lose the ability to deduct direct-to-consumer drug advertising costs from their taxes.
This change applies to advertisements on radio, television, internet, social media, direct mail, and billboards.
Advertisements in journals and other periodicals will still be eligible for tax deductions.
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Introduced
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Additional Information
Print number: 119_HR_3010
Sponsor: Rep. Murphy, Gregory F. [R-NC-3]
Process start date: 2025-04-24