Deceptive Downsizing Prohibition: Protecting Consumers from Shrinkflation
This act aims to protect consumers from the practice of reducing product size while maintaining the same price and packaging. Manufacturers will be required to clearly disclose any size changes, empowering citizens to make informed purchasing decisions and safeguarding their purchasing power.
Key points
Manufacturers cannot reduce product sizes (e.g., food) and sell them in packaging previously used for larger versions without clear notice.
Packaging must include a conspicuous, clear, and easy-to-understand notice about the size reduction, stating both the old and new sizes.
The Federal Trade Commission (FTC) will enforce these rules, treating violations as unfair or deceptive trade practices.
Status:
Introduced
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