Increased Ad Transparency: Mandatory Disclosure of Foreign Sponsors.
This law mandates clear labeling for all advertisements paid for by foreign governments or foreign entities. The goal is to increase transparency so citizens can consciously evaluate the source of the message they receive. The Federal Trade Commission (FTC) will enforce these new rules, treating violations as unfair or deceptive practices.
Key points
Requirement to disclose that an advertisement was paid for by a foreign government or a foreign person/entity.
The sponsor information must be provided in the appropriate format (sound, print, or both) depending on the ad type (video, audio, print).
If the ad is paid for by a foreign person, the country of citizenship or the country of the principal place of business must be included.
Violations of these transparency rules will be enforced by the Federal Trade Commission (FTC) as deceptive trade practices.
Status:
Introduced
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