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Enhanced Parental Control and Ban on Personalized Ads for Minors.

This law mandates app distributors and developers to implement age verification to protect minors online. Parents will gain the ability to block their children from accessing apps designated for adults. A major consequence is the prohibition of personalized advertising directed at users under 18.
Key points
App stores must provide parents with the ability to block minors from acquiring or using adult-designated applications.
App developers are prohibited from delivering personalized advertising to users under the age of 18.
Applications must make reasonable efforts to determine if a user is an adult or a minor.
Age data collected for compliance cannot be shared with third parties (except for safety purposes) or used for other unrelated purposes.
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Status: Introduced
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Additional Information
Print number: 119_HR_6333
Sponsor: Rep. Auchincloss, Jake [D-MA-4]
Process start date: 2025-12-01