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Responsible Firearms Marketing Act: New Rules for Gun Advertising

This bill directs the Federal Trade Commission to study and regulate firearm advertisements to stop deceptive practices. It focuses on protecting minors and ensuring marketing does not encourage illegal activities.
Key points
Ban on gun advertisements designed to appeal to children under 18.
Restrictions on marketing that suggests or encourages illegal acts.
New regulations specifically for the advertising of semiautomatic assault weapons.
Penalties for manufacturers and dealers who use unfair or deceptive marketing tactics.
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Status: Introduced
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Additional Information
Print number: 119_HR_7500
Sponsor: Rep. Kelly, Robin L. [D-IL-2]
Process start date: 2026-02-11
System Note: Lustra is free, publicly auditable civic infrastructure — full source code available on GitHub. You are reading sterilized legislative data, processed by our radical neutrality engine to strip political spin and retain factual mechanics. We process only official government data. Original documents remain the authoritative source—always verify them if you can.
Summarized by: gemini-flash-latest
Source data: api.congress.gov
AI work logs for this document launch

OFFICIAL LEGAL TITLE

Responsible Firearms Marketing Act

FREQUENTLY ASKED QUESTIONS

What is the official ID of this bill?

The official print number for this legislation is 119_HR_7500.

Which chamber initiated this legislation?

This legislation was initiated in the House of Representatives.

When did the legislative process begin?

The process officially started on 2026-02-11.

What are the main provisions?

Key points include:

  • Ban on gun advertisements designed to appeal to children under 18.
  • Restrictions on marketing that suggests or encourages illegal acts.
  • New regulations specifically for the advertising of semiautomatic assault weapons.
  • Penalties for manufacturers and dealers who use unfair or deceptive marketing tactics.
What is the specific legal status?

The current status is Introduced.

Where can I read the full text of this legislation?

The full official text is available at: View full text

Who is the primary sponsor?

The primary sponsor is Rep. Kelly, Robin L. [D-IL-2].

What is the latest detailed status?

The latest detailed status is: Referred to the House Committee on Energy and Commerce.

Is this summary verified?

Yes. This content was analyzed by AI and verified by the Lustra Judge System on 2026-02-19.

What is the impact of this bill?

We don't know—that is up to you to decide. Summarizing raw data with AI is fundamentally different from predicting socio-economic outcomes. As of 2026, we believe impact assessment strictly requires a human in the loop to verify and judge.

CATEGORIES

Security Economy Media and Culture