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Restoring Consumer Protections Against Deceptive Digital Marketing in Financial Services

This resolution stops a change that would have reduced oversight of digital marketing companies. It ensures these firms remain fully accountable for the fairness and honesty of the financial ads they target at consumers.
Key points
Prevents marketing firms from avoiding consumer protection laws by claiming they only provide ad space.
Maintains strict standards for how digital algorithms target and deliver financial offers to individuals.
Ensures that financial protection agencies can continue to monitor digital marketing for unfair or deceptive practices.
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Previous:
Introduced
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Status:
Placed on Calendar
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Additional Information
A joint resolution providing for congressional disapproval under chapter 8 of title 5, United States Code, of the rule submitted by the Bureau of Consumer Financial Protection relating to the withdrawal of the rule relating to "Limited Applicability of Consumer Financial Protection Act's 'Time or Space' Exception With Respect to Digital Marketing Providers".
Print number: SJRES 150
Sponsor: Sen. Blumenthal, Richard [D-CT]
Process start date: 2026-03-26