Protecting Voice and Likeness from Digital Replicas (Deepfakes)
The NO FAKES Act of 2025 introduces new rights for individuals to control the use of their voice and visual likeness in digital replicas, also known as deepfakes. This aims to protect against the unauthorized creation and distribution of fake content that may depict individuals in situations they never participated in. The act defines liability rules for creators and online platforms, and also provides for penalties for violations.
Key points
New law allows you to control who can use your voice and likeness in digital replicas (deepfakes).
This right protects both living and deceased individuals and can be inherited after death.
Online platforms must remove unauthorized deepfakes upon notification to avoid liability.
The act imposes significant financial penalties for illegal creation and distribution of deepfakes.
There are exclusions for news, educational, satirical, or parody purposes, unless they involve sexually explicit content.
Introduced
Additional Information
Print number: 119_S_1367
Sponsor: Sen. Coons, Christopher A. [D-DE]
Process start date: 2025-04-09